Promote · AI Content & GEO
Generative Engine Optimization Services
Generative engine optimization (GEO) is the work of getting your business cited by name inside ChatGPT, Perplexity, Gemini and Google's AI Overviews — the way SEO used to mean getting a blue link on page one. We restructure your content and technical setup so AI models find you, trust you, and actually say your name.
What's actually included
A generative engine optimization company that does the technical work, not just content advice.
Most 'AI SEO' offers right now are content-writing services with a new label stapled on. Real generative engine optimization touches your technical setup as much as your content — the structured data and crawl access are what let an AI model trust and cite you in the first place.
llms.txt & crawl access setup
The file AI crawlers increasingly check first — configured so models can actually read and index what you publish.
Entity & structured data optimization
Schema markup and clear entity signals that help AI models understand what you are and what you're an authority on.
Citation-structured content
Content written to be quoted cleanly — direct answers up top, specific claims AI models can lift without distortion.
AI citation tracking
Ongoing checks across ChatGPT, Perplexity and Google AI Overviews to see whether you're actually being cited, not just guessing.
GEO vs AEO
AEO services and GEO services aren't quite the same thing — you probably need both anyway.
Answer Engine Optimization (AEO) is about winning the direct-answer box — featured snippets, voice search results, Google's 'People Also Ask.' Generative Engine Optimization (GEO) is about being cited inside a generated AI response itself. They overlap heavily in practice.
The honest answer is that a page structured well for one is usually most of the way structured well for the other — clear, direct, well-sourced answers to specific questions. We build for both rather than picking one, since splitting them into separate services would mostly mean writing the same content twice.
How we work
What a generative engine optimization agency engagement actually looks like.
No 12-month contract required to see whether this is working — citation tracking starts early, and the technical setup work happens once, not on a recurring bill.
AI visibility audit
We check whether you're currently showing up at all across ChatGPT, Perplexity and Google AI Overviews for your core topics.
Technical foundation
llms.txt, structured data and entity signals set up so AI crawlers can actually read and trust your site.
Content restructuring
Existing high-value pages rewritten for direct, citable answers — not a full rewrite of everything at once.
Citation tracking
Ongoing checks to confirm you're actually being cited, with adjustments based on what's and isn't working.
GEO & AEO questions
Generative engine optimization, answered
Because a growing share of research and buying decisions now start in ChatGPT or an AI Overview instead of a traditional search results page. If a model never learned to cite you, you're invisible in that conversation regardless of how well you rank on Google — GEO is the work of fixing that.
AEO (Answer Engine Optimization) targets the direct-answer boxes on Google itself — featured snippets, People Also Ask. GEO (Generative Engine Optimization) targets being cited inside an AI model's generated response. We build content structured for both at once, since the underlying work overlaps heavily.
Yes — they're not competing budgets. Traditional SEO still drives the organic traffic that AI models often train on and cite in the first place. GEO is additive, not a replacement.
We run tracked queries across ChatGPT, Perplexity and Google AI Overviews for your core topics on a regular basis and log whether and how you're mentioned — not a guess, an actual check.
It's a file, similar in spirit to robots.txt, that signals to AI crawlers what on your site is worth reading and citing. It's not yet universally required by every AI engine, but adoption is growing fast enough that setting it up now costs little and has no real downside.
A content writer produces words. GEO includes the technical setup — structured data, entity signals, crawl access — that determines whether an AI model can even find and trust that content in the first place. Without that layer, well-written content can still go uncited.
Technical setup and initial content restructuring typically show first citations within a few weeks, faster than traditional SEO's usual months-long ramp — though full visibility across multiple AI engines and topics takes longer to build out completely.
No — backlinks aren't the primary lever here the way they are in traditional SEO. AI models weight structured, well-sourced, directly-answered content and technical trust signals more heavily than raw link volume, which is part of why this is more accessible for smaller budgets right now.
Related Promote services
Pair GEO with the rest of your Promote stack
Local SEO & reputation
Map-pack visibility to go alongside AI search citation — different engines, same 'get found' goal.
Conversion rate optimization
Once AI-driven traffic starts arriving, make sure the page actually converts it.
All Promote services
Back to the full breakdown of all 7 Promote services, grouped by how fast they pay off.
GEO vs SEO data
What actually wins AI-generated answers, backed by real academic research.
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