Promote · Paid Ads Management
Paid Ads Management
A PPC management agency exists to make sure your ad spend goes toward clicks that convert, not toward keywords that were never going to buy. We manage Google Ads and Meta Ads campaigns end to end — keyword and audience research, ad copy, bid strategy, negative keyword lists, and conversion tracking that actually ties spend to revenue.
What's included
Real PPC management services, not just "we'll boost your budget."
Whether you call it PPC management, paid ads management or a paid search agency relationship, the actual work is the same seven things — skip more than one or two of them and campaigns tend to burn budget without proving it back to you.
Keyword & negative keyword research
Finding the terms most likely to convert, and just as important, building the negative keyword list that stops wasted spend.
Ad copy & creative
Written and tested for the platform — search intent copy for Google, scroll-stopping creative for Meta.
Bid & budget management
Weekly adjustments based on what's actually converting, not a set-it-and-forget-it campaign.
Conversion tracking that ties to revenue
Pixel and conversion setup that shows cost per lead and ROAS, not just clicks and impressions.
Google Ads vs Meta Ads
Google Ads and Meta Ads catch people at completely different moments.
Google Ads catches someone who's already searching for what you sell — high intent, but you're paying for demand that already exists. Meta Ads creates demand by putting your offer in front of the right audience before they were looking.
Most businesses do better running both, sized differently depending on the sales cycle: search-heavy for high-consideration purchases people actively research, social-heavy for visually driven or impulse-friendly offers.
Budget & realistic expectations
What a realistic paid ads budget and timeline actually looks like.
There's no universal minimum that works for every industry — competitive B2B keywords can cost meaningfully more per click than a local service business's terms. What we do upfront: pull real cost-per-click data for your specific market before recommending a budget, rather than quoting a generic number that may not be realistic for your industry. Expect campaigns live within days, with enough data to start making real optimization decisions within the first few weeks.
Paid ads questions
Paid ads management, answered
Keyword and negative keyword research, ad copy and creative, campaign structure, bid and budget management, conversion tracking, and regular reporting. If a proposal skips more than one or two of these, that's worth questioning before you sign anything.
Depends on your offer — if people actively search for what you sell, start with Google. If it's more visually driven or a newer offer people don't know to search for yet, Meta often performs better as a starting point. We'll recommend based on your specific market, not a default.
It varies too much by industry and competition to quote a single number — we pull real cost-per-click data for your specific market before recommending a starting budget, rather than guessing.
Structure, tracking and ongoing optimization — a boosted post or a campaign left on autopilot after setup tends to drift toward wasted spend over time. Weekly management is what actually protects ROI.
No — ad spend and management can be adjusted or paused based on performance, since locking a client into a contract on underperforming campaigns doesn't serve either of us.
Conversion tracking tied to actual leads or sales, not just clicks and impressions — you get real cost-per-lead and return-on-ad-spend numbers, not vanity metrics.
Yes — paid and organic work well together, with paid ads often covering the gap while SEO and content build toward longer-term organic rankings.
Google and Meta cover most budgets well, but we can also manage LinkedIn Ads for B2B-heavy accounts or Microsoft/Bing Ads where it makes sense for the audience — we'll recommend platforms based on where your actual buyers spend time, not a default list.
Related Promote services
Pair paid ads with the rest of your Promote stack
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Make sure the landing page your ads send traffic to actually converts it.
AI chatbot & lead capture
Capture more of the traffic your ad spend is already generating, 24/7.
All Promote services
Back to the full breakdown of all 7 Promote services, grouped by how fast they pay off.
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