Design · Landing Pages · Attorney
Attorney Landing Pages
Legal clicks are expensive, so a page that reads like a generic web agency built it costs you signed cases, not just design points. We design attorney landing pages and law firm landing pages written in the language your firm actually measures — signed cases and cost per case — with bar-advertising compliance built in.
What is an attorney landing page
An attorney landing page written for signed cases, not vanity leads.
An attorney landing page — or law firm landing page — is a focused, single-goal page built for one practice area or campaign. Firms don't count leads, they count signed cases. A page written in leads language reads like a generic web agency built it; one written in signed-case and cost-per-case language reads like it was built by someone who works in legal.
Attorney & law firm landing page design
A single practice-area page built for both solo/small-firm owners and the legal PPC agencies managing their ad spend.
Law firm PPC landing pages
Purpose-built for paid legal traffic, where cost per click is brutal and conversion rate is the entire business case.
Legal intake integration
CallRail, Lawmatics, Filevine, Litify and Clio Grow connections, plus 24/7 intake chat, so no case slips through.
Results in signed cases & cost per case
Reporting and page copy built around the metrics your firm actually measures, not generic lead-form counts.
Spanish-language pages
Bilingual attorney landing pages for practice areas and markets where Spanish-language intake matters.
Bar-compliant by default
State bar advertising rules, Attorney Advertising labeling and required disclaimers built into every page.
Every practice area, one page
Legal intake landing pages built for the practice area you actually run.
Personal injury and immigration convert very different visitors in very different ways. We write dedicated sections for each practice area so the long tail is covered without a separate URL for every case type.
Personal injury
Car accident, truck accident, motorcycle accident, slip and fall and dog bite pages built around signed-case volume.
See more →Criminal & DUI defense
Criminal defense and DUI pages built for urgent, time-sensitive search intent.
See more →Family law
Divorce and child custody pages written for a more emotionally sensitive, research-heavy searcher.
See more →Immigration & employment
Immigration and employment law pages, often built bilingually for the audience they actually serve.
See more →Workers comp & SSD
Workers compensation and social security disability pages built around a longer intake and qualification process.
See more →Mass tort & class action
Mass tort and class action pages built to qualify high volumes of inquiries against strict case criteria.
See more →Why law firm PPC leads don't convert
A lead is not a case. We build for the metric that actually matters.
Pointing paid traffic at your homepage, or building a page that talks about "leads" instead of cases, is the most common reason law firm PPC underperforms. The fix is a page built specifically around the intake path.
Whichever practice area you run, the structure of a page that lowers cost per signed case stays the same — only the qualifying questions change.
The comparison firms actually make
Law firm website vs. a dedicated attorney landing page.
Most firms evaluating us are comparing against their current marketing agency, not against doing nothing. Here's the honest difference.
| Full law firm website | theonrep attorney landing page | |
|---|---|---|
| Built around | Every practice area at once | One practice area or campaign |
| Language used | "Leads" | Signed cases & cost per case |
| Intake integration | Generic contact form | CallRail, Lawmatics, Filevine, Litify & more |
| 24/7 intake chat | — | ✓ Yes |
| Bar-compliance language | Varies | ✓ Yes |
| Built for paid traffic | — | ✓ Yes |
Bar-compliance, built in
The disclosures your bar association expects to see.
These are live risk for the firm, not a design preference — we include them as standard on every attorney landing page.
Attorney Advertising label
Required Attorney Advertising labeling shown clearly, matched to your state bar's rules.
No guarantee of outcome
Language that avoids implying a guaranteed result, as most state bar rules require.
Prior-results disclaimer
Appropriate disclaimer language wherever past case results or settlements are referenced.
TCPA-compliant consent
Consent language on intake forms built to meet TCPA requirements for calls and texts.
How do I lower my cost per signed case?
Stop sending paid clicks to your homepage, rewrite the page in signed-case language instead of generic lead language, and add 24/7 intake chat so a case doesn't die at 9pm waiting for a callback. Tell us your practice area and current cost per case and we'll show you where the page is losing signed cases before we quote a rebuild.
Get your free cost-per-case auditGood to know
Attorney landing page FAQs
An attorney landing page is a focused, single-practice-area page built to convert paid or referral traffic into a qualified, signed case — as distinct from a full law firm website, it removes navigation and speaks in the signed-case and cost-per-case language firms actually measure.
The most common causes are sending paid traffic to a generic homepage instead of a dedicated landing page, a page written in vague "leads" language rather than qualifying for a real case, and a slow or missing intake path — no 24/7 chat, no fast callback, no clear next step.
A clear single call-to-action, case-type qualifying questions, prior-results and no-guarantee-of-outcome disclaimers, 24/7 intake chat or a fast callback promise, and named intake or CRM integration so a qualified case reaches your team immediately.
Yes. Most state bar associations require an Attorney Advertising label, a no-guarantee-of-outcome statement, and disclaimers around any prior results or case values mentioned on the page — we build these in as standard.
A law firm website covers every practice area with full navigation, built for someone already researching your firm. A landing page is built for one practice area or campaign, strips the navigation, and is optimized purely to convert the specific paid or referral traffic sent to it.
It varies significantly by practice area and traffic source, but a dedicated, bar-compliant landing page written in signed-case language typically converts meaningfully better than sending the same paid traffic to a general firm homepage.
Send paid traffic to a dedicated landing page instead of your homepage, add 24/7 intake chat so cases don't go cold overnight, integrate directly with your intake or CRM software, and make sure the page qualifies for real cases rather than collecting generic form fills.
You don't need separate URLs. We write dedicated sections for personal injury, criminal defense, family law, immigration, workers comp and more within one well-structured page, so each visitor sees the practice area relevant to their search.
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Conversion data
What high-converting personal injury landing pages have in common, with sourced benchmarks.
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