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Referral Program Benchmarks: What's a Good Advocate-to-Friend Conversion Rate
Referred customers buy 4x more often and stick around 37% longer — but the median referral program still only converts 3-5% of shares. Here's what separates that from top-quartile 8%+ programs.
Read more →SEO Ranking Factors Study: What Actually Correlates With Google's Top 100 Results
The #1 Google result has 3.8x more backlinks than positions 2-10. But Google's own Gary Illyes says links aren't even in the top three ranking factors. Here's the correlation data, and why correlation isn't causation in SEO.
Read more →Insurance Quote-Form Completion Rates by Line of Business: Auto vs. Home vs. Life vs. Health
"Insurance conversion rate" means two different things depending on who's saying it. Here's the real difference between quote-form completion and quote-to-bind rates, by line of business.
Read more →Pinterest Marketing ROI Benchmarks: Ecommerce vs. Blog vs. Service-Business Accounts
Most 'Pinterest ROI by account type' numbers circulating online trace back to no verifiable source. Here's what's actually well-documented about Pinterest's ad economics, and an honest look at where the data runs thin.
Read more →Mortgage Landing Page Compliance: What TILA, Regulation Z and RESPA Actually Require
A missing APR disclosure or a mismatched trigger term can turn a mortgage landing page into a Reg Z violation. Here's what federal advertising rules actually require, sourced from the Federal Reserve and CFPB enforcement guidance.
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